190 Must-Know Hotel Statistics and Travel Trends in Italy for 2025

Discover the most compelling hotel statistics and travel trends in Italy for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 190 key statistics and travel trends offers valuable insights into Italy's dynamic hotel scene. Backed by data from 52,092 hotels, 2,704,095 traveler reviews, and 6,710,264 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Italy

Top Hotel and Travel Statistics for Italy

  • There are 52,092 hotels operating in Italy.
  • The average hotel rating in Italy is 8.48, based on 2,704,095 reviews.
  • Travelers can expect to pay around $159 per night for a hotel in Italy.
  • If you're looking for the best month to visit Italy by rating, it's June with an average rating of 8.59.
  • If you're looking for the cheapest month to visit Italy, it's February with an average price of $135.
  • The least popular month to visit Italy is December, attracting only 3.4% of visitors.
  • The most popular month to visit Italy is August, attracting 13.9% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Italy, rating their stays at 8.61 on average.
  • Friends are the least satisfied travelers when visiting Italy, rating their stays at 8.15 on average.
  • Hotel prices in Italy peak in September, with an average price of $240.

Hotel Availability and Types in Italy

Number of Hotels

  • There are 52,092 hotels in Italy.

Distribution by Star Rating

  • Italy has 1,170 hotels with a 1-star rating, accounting for 2.2% of all hotels.
  • Italy has 1,146 hotels with a 2-star rating, accounting for 2.2% of all hotels.
  • Italy has 13,334 hotels with a 3-star rating, accounting for 25.6% of all hotels.
  • Italy has 8,012 hotels with a 4-star rating, accounting for 15.4% of all hotels.
  • Italy has 2,113 hotels with a 5-star rating, accounting for 4.1% of all hotels.
  • We also have 26,317 hotels with an unknown star rating in Italy, accounting for 50.5% of all hotels.
  • The average price of a hotel in Italy is $159 per night.
  • The average price of a 1-star hotel in Italy is $141 per night.
  • The average price of a 2-star hotel in Italy is $123 per night.
  • The average price of a 3-star hotel in Italy is $130 per night.
  • The average price of a 4-star hotel in Italy is $197 per night.
  • The average price of a 5-star hotel in Italy is $379 per night.
  • The average price of a hotel in Italy with an unknown star rating is $146 per night.
  • There are 541 hotels in Italy priced in the $0-$50 range, accounting for 1.6% of all hotels.
  • There are 12,688 hotels in Italy priced in the $50-$100 range, accounting for 37.6% of all hotels.
  • There are 14,965 hotels in Italy priced in the $100-$200 range, accounting for 44.4% of all hotels.
  • There are 4,639 hotels in Italy priced in the $200-$500 range, accounting for 13.7% of all hotels.
  • There are 671 hotels in Italy priced in the $500-$1000 range, accounting for 2.0% of all hotels.
  • There are 235 hotels in Italy priced in the $1000+ range, accounting for 0.7% of all hotels.
  • The average price of a hotel in Italy in January is $140.
  • The average price of a hotel in Italy in February is $135.
  • The average price of a hotel in Italy in March is $140.
  • The average price of a hotel in Italy in April is $155.
  • The average price of a hotel in Italy in May is $162.
  • The average price of a hotel in Italy in June is $172.
  • The average price of a hotel in Italy in July is $178.
  • The average price of a hotel in Italy in August is $192.
  • The average price of a hotel in Italy in September is $240.
  • The average price of a hotel in Italy in October is $168.
  • The average price of a hotel in Italy in November is $150.
  • The average price of a hotel in Italy in December is $147.

Hotel Ratings and Reviews in Italy

Number of Reviews

  • We've collected 2,704,095 reviews for hotels in Italy.

Review Distribution by Traveler Type

  • There are 138,223 reviews from business travelers in Italy, accounting for 5.1% of all reviews.
  • There are 1,197,503 reviews from couples in Italy, accounting for 44.3% of all reviews.
  • There are 693,084 reviews from families in Italy, accounting for 25.6% of all reviews.
  • There are 55,497 reviews from friends in Italy, accounting for 2.1% of all reviews.
  • There are 251,898 reviews from group travelers in Italy, accounting for 9.3% of all reviews.
  • There are 286,294 reviews from solo travelers in Italy, accounting for 10.6% of all reviews.
  • There are 81,596 reviews from travelers with an unknown type in Italy, accounting for 3.0% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Italy in 2025 is 8.78, based on 182 reviews.
  • The average rating for hotels in Italy in 2024 was 8.48, based on 893,425 reviews.
  • The average rating for hotels in Italy in 2023 was 8.49, based on 983,826 reviews.
  • The average rating for hotels in Italy in 2022 was 8.50, based on 718,214 reviews.
  • The average rating for hotels in Italy in 2021 was 8.48, based on 79,036 reviews.
  • The average rating for hotels in Italy in 2020 was 8.53, based on 29,412 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Italy is 7.85.
  • The average rating for 2-star hotels in Italy is 7.98.
  • The average rating for 3-star hotels in Italy is 8.34.
  • The average rating for 4-star hotels in Italy is 8.41.
  • The average rating for 5-star hotels in Italy is 8.82.
  • The average rating for hotels in Italy with an unknown star rating is 8.61.

Average Ratings by Traveler Type

  • The average rating for business travelers in Italy is 8.28.
  • The average rating for couples in Italy is 8.48.
  • The average rating for families in Italy is 8.51.
  • The average rating for friends in Italy is 8.15.
  • The average rating for group travelers in Italy is 8.61.
  • The average rating for solo travelers in Italy is 8.56.
  • The average rating for travelers with an unknown type in Italy is 8.48.

Best Months to Visit by Ratings

  • The average rating for hotels in Italy in January is 8.51.
  • The average rating for hotels in Italy in February is 8.57.
  • The average rating for hotels in Italy in March is 8.58.
  • The average rating for hotels in Italy in April is 8.56.
  • The average rating for hotels in Italy in May is 8.56.
  • The average rating for hotels in Italy in June is 8.59.
  • The average rating for hotels in Italy in July is 8.53.
  • The average rating for hotels in Italy in August is 8.46.
  • The average rating for hotels in Italy in September is 8.48.
  • The average rating for hotels in Italy in October is 8.44.
  • The average rating for hotels in Italy in November is 8.48.
  • The average rating for hotels in Italy in December is 8.52.

Seasons in Italy

The seasons in Italy are determined by the percentage of reviews for each month.

Low Season in Italy

  • January (3.6%)
  • February (3.7%)
  • March (4.8%)
  • December (3.4%)

Shoulder Season in Italy

  • April (7.3%)
  • May (9.9%)
  • October (10.4%)
  • November (5.0%)

High Season in Italy

  • June (11.4%)
  • July (13.4%)
  • August (13.9%)
  • September (13.3%)

City Rankings in Italy

  • The city with the most hotels is Rome, with 4,242 hotels.
  • The city with the highest average rating is Cortona, with an average rating of 9.15.
  • The city with the lowest average rating is Bibione, with an average rating of 7.68.
  • The city with the most expensive hotels is Capri, with average prices of $536.
  • The city with the cheapest hotels is Pompei, with average prices of $82.
235
8.53
$164.84
143
8.94
$329.22
206
8.84
$110.21
227
8.31
$115.11
125
8.52
$113.28
1,039
7.68
$193.65
387
7.98
$152.80
199
8.54
$102.82
340
8.15
$172.12
136
9.03
$536.16
462
8.35
$94.03
181
8.59
$176.70
163
8.41
$250.80
155
9.15
$185.17
1,343
8.29
$182.49
205
8.60
$118.68
132
8.14
$101.20
122
8.41
$122.02
313
8.71
$170.33
175
8.40
$112.44
246
8.67
$122.08
231
8.31
$201.77
228
7.94
$137.01
128
8.70
$269.98
235
8.91
$141.37
167
8.63
$350.21
181
9.06
$133.44
1,780
7.78
$192.60
1,591
8.31
$112.42
199
8.95
$159.66
157
8.12
$140.76
290
8.81
$174.10
198
8.74
$137.14
564
8.43
$103.40
121
8.61
$128.86
165
7.96
$105.70
130
8.69
$82.15
201
8.57
$133.15
560
7.96
$135.26
144
8.87
$154.58
4,242
8.15
$192.72
286
8.41
$108.67
122
7.92
$132.04
192
8.73
$136.51
165
8.30
$141.02
372
8.92
$232.05
442
8.46
$130.37
213
8.66
$243.25
169
8.75
$96.03
160
8.44
$195.99
155
8.92
$142.21
323
8.20
$121.92
1,287
8.24
$207.82
454
8.63
$149.76
131
8.62
$166.92

Hotel and Travel Statistics for 3 Star Hotels in Italy

Top Hotel and Travel Statistics for 3 Star Hotels in Italy

  • There are 6,018 3 Star Hotels operating in Italy.
  • The average rating for 3 Star Hotels in Italy is 8.20, based on 553,746 reviews.
  • Travelers can expect to pay around $134 per night for a 3 Star Hotel in Italy.
  • If you're looking for the best month to book a 3 Star Hotel in Italy by rating, it's June, with an average rating of 8.33.
  • If you're looking for the cheapest month to book a 3 Star Hotel in Italy, it's February, with an average price of $124.
  • The least popular month to book a 3 Star Hotel in Italy is December, attracting only 3.4% of visitors.
  • The most popular month to book a 3 Star Hotel in Italy is August, attracting 14.2% of visitors.
  • Group Travelers are the most satisfied travelers when visiting 3 Star Hotels in Italy, rating their stays at 8.36 on average.
  • Business Travelers are the least satisfied travelers when visiting 3 Star Hotels in Italy, rating their stays at 7.89 on average.
  • 3 Star Hotel prices in Italy peak in September, with an average price of $196.

Availability and Types of 3 Star Hotels in Italy

Number of 3 Star Hotels

  • There are 6,018 3 Star Hotels in Italy.

Star Rating Distribution for 3 Star Hotels

  • There are 6,018 3 Star Hotels in Italy with a 3-star rating, accounting for 100.0% of all 3 Star Hotels.
  • The average price for 3 Star Hotels in Italy is $134.
  • The average price for 3-star 3 Star Hotels in Italy is $135.
  • There are 56 3 Star Hotels in Italy priced in the $0-$50 range, accounting for 1.0% of all 3 Star Hotels.
  • There are 2,266 3 Star Hotels in Italy priced in the $50-$100 range, accounting for 41.5% of all 3 Star Hotels.
  • There are 2,614 3 Star Hotels in Italy priced in the $100-$200 range, accounting for 47.9% of all 3 Star Hotels.
  • There are 461 3 Star Hotels in Italy priced in the $200-$500 range, accounting for 8.4% of all 3 Star Hotels.
  • There are 47 3 Star Hotels in Italy priced in the $500-$1000 range, accounting for 0.9% of all 3 Star Hotels.
  • There are 15 3 Star Hotels in Italy priced in the $1000+ range, accounting for 0.3% of all 3 Star Hotels.
  • The average price for 3 Star Hotels in Italy in January is $128.
  • The average price for 3 Star Hotels in Italy in February is $124.
  • The average price for 3 Star Hotels in Italy in March is $127.
  • The average price for 3 Star Hotels in Italy in April is $131.
  • The average price for 3 Star Hotels in Italy in May is $130.
  • The average price for 3 Star Hotels in Italy in June is $136.
  • The average price for 3 Star Hotels in Italy in July is $139.
  • The average price for 3 Star Hotels in Italy in August is $151.
  • The average price for 3 Star Hotels in Italy in September is $196.
  • The average price for 3 Star Hotels in Italy in October is $137.
  • The average price for 3 Star Hotels in Italy in November is $130.
  • The average price for 3 Star Hotels in Italy in December is $129.

Ratings and Reviews for 3 Star Hotels in Italy

Number of Reviews for 3 Star Hotels

  • We've collected 553,746 reviews for 3 Star Hotels in Italy.

Review Distribution for 3 Star Hotels

  • There are 31,277 reviews for 3 Star Hotels from business travelers in Italy, accounting for 5.6% of all reviews.
  • There are 234,148 reviews for 3 Star Hotels from couples in Italy, accounting for 42.3% of all reviews.
  • There are 142,184 reviews for 3 Star Hotels from families in Italy, accounting for 25.7% of all reviews.
  • There are 11,797 reviews for 3 Star Hotels from friends in Italy, accounting for 2.1% of all reviews.
  • There are 52,316 reviews for 3 Star Hotels from group travelers in Italy, accounting for 9.4% of all reviews.
  • There are 67,263 reviews for 3 Star Hotels from solo travelers in Italy, accounting for 12.1% of all reviews.
  • There are 14,761 reviews for 3 Star Hotels from travelers with an unknown type in Italy, accounting for 2.7% of all reviews.

Average Rating Over Time for 3 Star Hotels

  • The average rating for 3 Star Hotels in Italy in 2024 was 8.19, based on 181,874 reviews.
  • The average rating for 3 Star Hotels in Italy in 2023 was 8.22, based on 204,497 reviews.
  • The average rating for 3 Star Hotels in Italy in 2022 was 8.22, based on 146,345 reviews.
  • The average rating for 3 Star Hotels in Italy in 2021 was 8.20, based on 16,013 reviews.
  • The average rating for 3 Star Hotels in Italy in 2020 was 8.34, based on 5,017 reviews.

Average Rating by Star Rating for 3 Star Hotels

  • The average rating for 3-star 3 Star Hotels in Italy is 8.20.

Average Rating by Traveler Type for 3 Star Hotels

  • The average rating of 3 Star Hotels from business travelers in Italy is 7.89.
  • The average rating of 3 Star Hotels from couples in Italy is 8.20.
  • The average rating of 3 Star Hotels from families in Italy is 8.23.
  • The average rating of 3 Star Hotels from friends in Italy is 7.92.
  • The average rating of 3 Star Hotels from group travelers in Italy is 8.36.
  • The average rating of 3 Star Hotels from solo travelers in Italy is 8.34.
  • The average rating of 3 Star Hotels from travelers with an unknown type in Italy is 8.36.

Best Month to Stay at a 3 Star Hotel by Rating

  • The average rating for 3 Star Hotel in Italy in January is 8.29.
  • The average rating for 3 Star Hotel in Italy in February is 8.28.
  • The average rating for 3 Star Hotel in Italy in March is 8.25.
  • The average rating for 3 Star Hotel in Italy in April is 8.25.
  • The average rating for 3 Star Hotel in Italy in May is 8.27.
  • The average rating for 3 Star Hotel in Italy in June is 8.33.
  • The average rating for 3 Star Hotel in Italy in July is 8.22.
  • The average rating for 3 Star Hotel in Italy in August is 8.18.
  • The average rating for 3 Star Hotel in Italy in September is 8.21.
  • The average rating for 3 Star Hotel in Italy in October is 8.17.
  • The average rating for 3 Star Hotel in Italy in November is 8.19.
  • The average rating for 3 Star Hotel in Italy in December is 8.26.

Seasons for 3 Star Hotels in Italy

The seasons in Italy are determined by the percentage of reviews for 3 Star Hotels in each month.

Low Season for 3 Star Hotels in Italy

  • January (3.7%)
  • February (3.8%)
  • March (4.8%)
  • December (3.4%)

Shoulder Season for 3 Star Hotels in Italy

  • April (7.2%)
  • May (9.9%)
  • October (9.8%)
  • November (4.9%)

High Season for 3 Star Hotels in Italy

  • June (11.4%)
  • July (13.6%)
  • August (14.2%)
  • September (13.2%)

3 Star Hotels City Rankings in Italy

  • The city with the most 3 Star Hotels is Rome, with 377 3 Star Hotels.
  • The city with the highest average rating for 3 Star Hotels is Nago–Torbole, with an average rating of 8.94.
  • The city with the lowest average rating for 3 Star Hotels is Montecatini Terme, with an average rating of 7.30.
  • The city with the most expensive 3 Star Hotels is Cortina d'Ampezzo, with average prices of $226.
  • The city with the cheapest 3 Star Hotels is Pesaro, with average prices of $74.
15
7.71
$215.16
19
8.83
$177.15
25
8.69
$105.66
71
8.74
$137.13
22
7.83
$175.22
26
7.86
$123.14
16
8.44
$183.65
22
7.73
$136.28
28
7.75
$96.48
50
8.50
$146.09
32
7.81
$139.51
56
7.93
$141.09
17
8.28
$141.55
16
8.01
$226.45
17
8.81
$153.12
18
8.62
$114.12
139
8.11
$159.07
16
8.27
$132.07
16
7.97
$155.56
30
8.16
$101.33
83
8.63
$122.07
26
8.37
$183.35
104
8.12
$192.29
35
8.09
$113.63
18
8.41
$93.38
21
8.75
$221.59
17
8.74
$220.87
20
8.32
$134.48
16
8.14
$102.78
143
7.62
$168.81
32
7.98
$92.77
19
7.30
$130.90
20
8.94
$109.37
66
7.34
$100.98
25
7.41
$83.67
18
7.58
$74.30
15
8.65
$127.45
18
7.54
$103.92
16
7.96
$104.63
68
8.69
$110.73
274
7.92
$145.66
28
8.58
$125.59
377
7.78
$179.64
24
8.85
$120.27
21
7.77
$101.82
28
8.39
$106.26
36
8.80
$131.73
26
8.52
$188.17
21
7.98
$113.84
19
8.50
$182.20
18
8.19
$111.94
58
7.92
$107.27
179
8.10
$160.68
62
8.61
$135.13
20
8.29
$118.47