191 Must-Know Hotel Statistics and Travel Trends in Thailand for 2025

Discover the most compelling hotel statistics and travel trends in Thailand for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 191 key statistics and travel trends offers valuable insights into Thailand's dynamic hotel scene. Backed by data from 40,930 hotels, 2,398,179 traveler reviews, and 8,170,019 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Thailand

Top Hotel and Travel Statistics for Thailand

  • There are 40,930 hotels operating in Thailand.
  • The average hotel rating in Thailand is 8.20, based on 2,398,179 reviews.
  • Travelers can expect to pay around $87 per night for a hotel in Thailand.
  • If you're looking for the best month to visit Thailand by rating, it's September with an average rating of 8.38.
  • If you're looking for the cheapest month to visit Thailand, it's March with an average price of $78.
  • The least popular month to visit Thailand is June, attracting only 7.1% of visitors.
  • The most popular month to visit Thailand is January, attracting 11.0% of visitors.
  • Friends are the most satisfied travelers when visiting Thailand, rating their stays at 8.31 on average.
  • Business Travelers are the least satisfied travelers when visiting Thailand, rating their stays at 8.11 on average.
  • Hotel prices in Thailand peak in January, with an average price of $91.

Hotel Availability and Types in Thailand

Number of Hotels

  • There are 40,930 hotels in Thailand.

Distribution by Star Rating

  • Thailand has 735 hotels with a 1-star rating, accounting for 1.8% of all hotels.
  • Thailand has 5,898 hotels with a 2-star rating, accounting for 14.4% of all hotels.
  • Thailand has 11,877 hotels with a 3-star rating, accounting for 29.0% of all hotels.
  • Thailand has 7,035 hotels with a 4-star rating, accounting for 17.2% of all hotels.
  • Thailand has 5,867 hotels with a 5-star rating, accounting for 14.3% of all hotels.
  • We also have 9,518 hotels with an unknown star rating in Thailand, accounting for 23.3% of all hotels.
  • The average price of a hotel in Thailand is $87 per night.
  • The average price of a 1-star hotel in Thailand is $33 per night.
  • The average price of a 2-star hotel in Thailand is $33 per night.
  • The average price of a 3-star hotel in Thailand is $57 per night.
  • The average price of a 4-star hotel in Thailand is $109 per night.
  • The average price of a 5-star hotel in Thailand is $187 per night.
  • The average price of a hotel in Thailand with an unknown star rating is $123 per night.
  • There are 15,866 hotels in Thailand priced in the $0-$50 range, accounting for 61.1% of all hotels.
  • There are 5,036 hotels in Thailand priced in the $50-$100 range, accounting for 19.4% of all hotels.
  • There are 2,751 hotels in Thailand priced in the $100-$200 range, accounting for 10.6% of all hotels.
  • There are 1,771 hotels in Thailand priced in the $200-$500 range, accounting for 6.8% of all hotels.
  • There are 369 hotels in Thailand priced in the $500-$1000 range, accounting for 1.4% of all hotels.
  • There are 162 hotels in Thailand priced in the $1000+ range, accounting for 0.6% of all hotels.
  • The average price of a hotel in Thailand in January is $91.
  • The average price of a hotel in Thailand in February is $86.
  • The average price of a hotel in Thailand in March is $78.
  • The average price of a hotel in Thailand in April is $80.
  • The average price of a hotel in Thailand in May is $79.
  • The average price of a hotel in Thailand in June is $81.
  • The average price of a hotel in Thailand in July is $85.
  • The average price of a hotel in Thailand in August is $87.
  • The average price of a hotel in Thailand in September is $88.
  • The average price of a hotel in Thailand in October is $79.
  • The average price of a hotel in Thailand in November is $82.
  • The average price of a hotel in Thailand in December is $90.

Hotel Ratings and Reviews in Thailand

Number of Reviews

  • We've collected 2,398,179 reviews for hotels in Thailand.

Review Distribution by Traveler Type

  • There are 94,642 reviews from business travelers in Thailand, accounting for 3.9% of all reviews.
  • There are 929,647 reviews from couples in Thailand, accounting for 38.8% of all reviews.
  • There are 487,953 reviews from families in Thailand, accounting for 20.3% of all reviews.
  • There are 48,385 reviews from friends in Thailand, accounting for 2.0% of all reviews.
  • There are 252,300 reviews from group travelers in Thailand, accounting for 10.5% of all reviews.
  • There are 528,174 reviews from solo travelers in Thailand, accounting for 22.0% of all reviews.
  • There are 57,078 reviews from travelers with an unknown type in Thailand, accounting for 2.4% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Thailand in 2025 is 8.33, based on 1,493 reviews.
  • The average rating for hotels in Thailand in 2024 was 8.26, based on 878,935 reviews.
  • The average rating for hotels in Thailand in 2023 was 8.19, based on 861,367 reviews.
  • The average rating for hotels in Thailand in 2022 was 8.16, based on 461,435 reviews.
  • The average rating for hotels in Thailand in 2021 was 8.31, based on 70,700 reviews.
  • The average rating for hotels in Thailand in 2020 was 8.26, based on 124,249 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Thailand is 7.93.
  • The average rating for 2-star hotels in Thailand is 7.97.
  • The average rating for 3-star hotels in Thailand is 8.11.
  • The average rating for 4-star hotels in Thailand is 8.36.
  • The average rating for 5-star hotels in Thailand is 8.40.
  • The average rating for hotels in Thailand with an unknown star rating is 8.44.

Average Ratings by Traveler Type

  • The average rating for business travelers in Thailand is 8.11.
  • The average rating for couples in Thailand is 8.16.
  • The average rating for families in Thailand is 8.17.
  • The average rating for friends in Thailand is 8.31.
  • The average rating for group travelers in Thailand is 8.31.
  • The average rating for solo travelers in Thailand is 8.25.
  • The average rating for travelers with an unknown type in Thailand is 8.30.

Best Months to Visit by Ratings

  • The average rating for hotels in Thailand in January is 8.17.
  • The average rating for hotels in Thailand in February is 8.22.
  • The average rating for hotels in Thailand in March is 8.26.
  • The average rating for hotels in Thailand in April is 8.28.
  • The average rating for hotels in Thailand in May is 8.34.
  • The average rating for hotels in Thailand in June is 8.34.
  • The average rating for hotels in Thailand in July is 8.29.
  • The average rating for hotels in Thailand in August is 8.30.
  • The average rating for hotels in Thailand in September is 8.38.
  • The average rating for hotels in Thailand in October is 8.36.
  • The average rating for hotels in Thailand in November is 8.28.
  • The average rating for hotels in Thailand in December is 8.21.

Seasons in Thailand

The seasons in Thailand are determined by the percentage of reviews for each month.

Low Season in Thailand

  • May (7.6%)
  • June (7.1%)
  • September (7.2%)
  • October (7.2%)

Shoulder Season in Thailand

  • April (8.3%)
  • July (7.9%)
  • August (8.0%)
  • November (7.7%)

High Season in Thailand

  • January (11.0%)
  • February (9.8%)
  • March (9.4%)
  • December (9.0%)

City Rankings in Thailand

  • The city with the most hotels is Bangkok, with 6,200 hotels.
  • The city with the highest average rating is Nan, with an average rating of 8.78.
  • The city with the lowest average rating is Koh Phi Phi Don, with an average rating of 7.13.
  • The city with the most expensive hotels is Ko Samui, with average prices of $193.
  • The city with the cheapest hotels is Phitsanulok, with average prices of $24.
95
8.42
$45.61
6,200
7.99
$63.53
168
8.37
$69.53
335
8.23
$61.07
3,860
8.55
$75.31
499
8.51
$41.80
126
8.42
$40.71
696
8.19
$50.89
152
8.27
$39.63
467
8.30
$46.17
2,627
8.36
$131.52
484
8.13
$58.72
277
8.32
$86.00
239
8.59
$90.96
1,025
8.39
$148.55
252
7.91
$40.49
488
8.59
$49.04
133
8.23
$85.28
499
8.23
$102.36
117
7.95
$59.52
1,815
8.53
$192.93
261
8.14
$83.17
343
8.31
$78.93
123
8.44
$111.67
134
7.13
$65.28
1,143
8.37
$108.58
169
8.36
$31.37
108
8.25
$39.26
148
8.11
$65.04
128
7.79
$44.72
373
8.45
$60.22
388
7.95
$24.88
390
8.78
$46.17
122
8.35
$38.60
210
8.31
$32.03
107
7.49
$37.21
99
7.77
$47.93
5,132
7.81
$139.28
119
8.75
$101.34
101
8.27
$58.61
229
8.31
$101.51
139
8.07
$24.31
248
8.16
$42.35
4,965
8.10
$140.87
92
7.93
$29.59
271
8.36
$54.32
94
8.45
$39.78
246
8.36
$59.57
663
8.25
$64.65
94
8.24
$43.26
100
8.40
$26.86
280
7.83
$33.38
188
8.22
$38.32
178
7.97
$34.05
272
8.19
$27.70

Hotel and Travel Statistics for 3 Star Hotels in Thailand

Top Hotel and Travel Statistics for 3 Star Hotels in Thailand

  • There are 4,140 3 Star Hotels operating in Thailand.
  • The average rating for 3 Star Hotels in Thailand is 8.04, based on 518,970 reviews.
  • Travelers can expect to pay around $42 per night for a 3 Star Hotel in Thailand.
  • If you're looking for the best month to book a 3 Star Hotel in Thailand by rating, it's October, with an average rating of 8.24.
  • If you're looking for the cheapest month to book a 3 Star Hotel in Thailand, it's June, with an average price of $34.
  • The least popular month to book a 3 Star Hotel in Thailand is June, attracting only 7.1% of visitors.
  • The most popular month to book a 3 Star Hotel in Thailand is January, attracting 10.9% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting 3 Star Hotels in Thailand, rating their stays at 8.16 on average.
  • Friends are the least satisfied travelers when visiting 3 Star Hotels in Thailand, rating their stays at 7.79 on average.
  • 3 Star Hotel prices in Thailand peak in January, with an average price of $46.

Availability and Types of 3 Star Hotels in Thailand

Number of 3 Star Hotels

  • There are 4,140 3 Star Hotels in Thailand.

Star Rating Distribution for 3 Star Hotels

  • There are 4,140 3 Star Hotels in Thailand with a 3-star rating, accounting for 100.0% of all 3 Star Hotels.
  • The average price for 3 Star Hotels in Thailand is $42.
  • The average price for 3-star 3 Star Hotels in Thailand is $42.
  • There are 2,944 3 Star Hotels in Thailand priced in the $0-$50 range, accounting for 80.5% of all 3 Star Hotels.
  • There are 558 3 Star Hotels in Thailand priced in the $50-$100 range, accounting for 15.3% of all 3 Star Hotels.
  • There are 106 3 Star Hotels in Thailand priced in the $100-$200 range, accounting for 2.9% of all 3 Star Hotels.
  • There are 39 3 Star Hotels in Thailand priced in the $200-$500 range, accounting for 1.1% of all 3 Star Hotels.
  • There are 5 3 Star Hotels in Thailand priced in the $500-$1000 range, accounting for 0.1% of all 3 Star Hotels.
  • There are 3 3 Star Hotels in Thailand priced in the $1000+ range, accounting for 0.1% of all 3 Star Hotels.
  • The average price for 3 Star Hotels in Thailand in January is $46.
  • The average price for 3 Star Hotels in Thailand in February is $42.
  • The average price for 3 Star Hotels in Thailand in March is $36.
  • The average price for 3 Star Hotels in Thailand in April is $35.
  • The average price for 3 Star Hotels in Thailand in May is $34.
  • The average price for 3 Star Hotels in Thailand in June is $34.
  • The average price for 3 Star Hotels in Thailand in July is $36.
  • The average price for 3 Star Hotels in Thailand in August is $37.
  • The average price for 3 Star Hotels in Thailand in September is $37.
  • The average price for 3 Star Hotels in Thailand in October is $36.
  • The average price for 3 Star Hotels in Thailand in November is $40.
  • The average price for 3 Star Hotels in Thailand in December is $45.

Ratings and Reviews for 3 Star Hotels in Thailand

Number of Reviews for 3 Star Hotels

  • We've collected 518,970 reviews for 3 Star Hotels in Thailand.

Review Distribution for 3 Star Hotels

  • There are 20,547 reviews for 3 Star Hotels from business travelers in Thailand, accounting for 4.0% of all reviews.
  • There are 193,940 reviews for 3 Star Hotels from couples in Thailand, accounting for 37.4% of all reviews.
  • There are 92,695 reviews for 3 Star Hotels from families in Thailand, accounting for 17.9% of all reviews.
  • There are 2,795 reviews for 3 Star Hotels from friends in Thailand, accounting for 0.5% of all reviews.
  • There are 69,160 reviews for 3 Star Hotels from group travelers in Thailand, accounting for 13.3% of all reviews.
  • There are 135,774 reviews for 3 Star Hotels from solo travelers in Thailand, accounting for 26.2% of all reviews.
  • There are 4,059 reviews for 3 Star Hotels from travelers with an unknown type in Thailand, accounting for 0.8% of all reviews.

Average Rating Over Time for 3 Star Hotels

  • The average rating for 3 Star Hotels in Thailand in 2025 is 8.27, based on 97 reviews.
  • The average rating for 3 Star Hotels in Thailand in 2024 was 8.12, based on 202,635 reviews.
  • The average rating for 3 Star Hotels in Thailand in 2023 was 8.06, based on 189,614 reviews.
  • The average rating for 3 Star Hotels in Thailand in 2022 was 7.97, based on 90,434 reviews.
  • The average rating for 3 Star Hotels in Thailand in 2021 was 8.19, based on 11,047 reviews.
  • The average rating for 3 Star Hotels in Thailand in 2020 was 8.10, based on 25,143 reviews.

Average Rating by Star Rating for 3 Star Hotels

  • The average rating for 3-star 3 Star Hotels in Thailand is 8.04.

Average Rating by Traveler Type for 3 Star Hotels

  • The average rating of 3 Star Hotels from business travelers in Thailand is 7.95.
  • The average rating of 3 Star Hotels from couples in Thailand is 8.05.
  • The average rating of 3 Star Hotels from families in Thailand is 7.94.
  • The average rating of 3 Star Hotels from friends in Thailand is 7.79.
  • The average rating of 3 Star Hotels from group travelers in Thailand is 8.14.
  • The average rating of 3 Star Hotels from solo travelers in Thailand is 8.16.
  • The average rating of 3 Star Hotels from travelers with an unknown type in Thailand is 7.98.

Best Month to Stay at a 3 Star Hotel by Rating

  • The average rating for 3 Star Hotel in Thailand in January is 7.99.
  • The average rating for 3 Star Hotel in Thailand in February is 8.10.
  • The average rating for 3 Star Hotel in Thailand in March is 8.13.
  • The average rating for 3 Star Hotel in Thailand in April is 8.17.
  • The average rating for 3 Star Hotel in Thailand in May is 8.20.
  • The average rating for 3 Star Hotel in Thailand in June is 8.21.
  • The average rating for 3 Star Hotel in Thailand in July is 8.17.
  • The average rating for 3 Star Hotel in Thailand in August is 8.19.
  • The average rating for 3 Star Hotel in Thailand in September is 8.21.
  • The average rating for 3 Star Hotel in Thailand in October is 8.24.
  • The average rating for 3 Star Hotel in Thailand in November is 8.08.
  • The average rating for 3 Star Hotel in Thailand in December is 8.02.

Seasons for 3 Star Hotels in Thailand

The seasons in Thailand are determined by the percentage of reviews for 3 Star Hotels in each month.

Low Season for 3 Star Hotels in Thailand

  • May (7.5%)
  • June (7.1%)
  • September (7.5%)
  • October (7.4%)

Shoulder Season for 3 Star Hotels in Thailand

  • April (8.0%)
  • July (7.8%)
  • August (7.9%)
  • November (7.7%)

High Season for 3 Star Hotels in Thailand

  • January (10.9%)
  • February (10.0%)
  • March (9.3%)
  • December (9.0%)

3 Star Hotels City Rankings in Thailand

  • The city with the most 3 Star Hotels is Bangkok, with 787 3 Star Hotels.
  • The city with the highest average rating for 3 Star Hotels is Ratchaburi, with an average rating of 8.82.
  • The city with the lowest average rating for 3 Star Hotels is Lopburi, with an average rating of 6.32.
  • The city with the most expensive 3 Star Hotels is Khao Lak, with average prices of $90.
  • The city with the cheapest 3 Star Hotels is Sakon Nakhon, with average prices of $17.
787
7.88
$39.02
26
8.34
$27.38
12
7.92
$21.30
28
7.55
$34.57
454
8.38
$42.53
70
8.30
$28.43
15
7.72
$40.13
60
8.09
$34.81
23
7.75
$23.13
104
8.27
$27.46
196
8.01
$78.40
40
8.17
$49.82
23
7.42
$89.68
52
8.25
$47.50
49
8.04
$23.31
19
8.69
$36.03
31
8.47
$67.22
119
8.20
$70.17
16
8.69
$71.13
19
8.22
$57.90
17
7.35
$68.06
118
8.34
$47.50
23
8.17
$19.27
19
7.84
$48.82
16
6.32
$17.41
13
8.23
$25.02
12
7.86
$57.84
18
7.80
$29.46
23
7.74
$21.62
58
8.39
$30.09
43
7.95
$19.83
38
8.78
$38.84
13
7.92
$25.20
12
8.07
$25.88
12
7.24
$43.76
341
7.74
$50.92
16
7.93
$22.38
17
8.44
$69.68
32
8.20
$22.64
25
7.91
$36.69
458
7.93
$54.86
25
8.46
$47.04
24
8.82
$39.44
66
8.28
$31.08
18
7.80
$17.16
13
8.51
$27.04
12
8.25
$31.92
21
6.92
$35.09
53
7.67
$19.74
17
8.61
$22.57
20
8.11
$19.87
20
8.02
$30.81
14
8.43
$34.48
26
8.26
$20.87
46
8.01
$21.66